For Show Organisers

The show that helps exhibitors convert is the show they come back to.

Leadflow™ is a co-branded AI lead platform you give free to every exhibitor. They follow up better. You get the credit — and the rebook.

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0% of leads never followed up

£8k+ avg exhibitor stand investment

0% can't prove exhibition ROI

● 80% of exhibition leads never get followed up ● Co-branded technology at no cost to your show ● Improve exhibitor ROI from day one ● Directly protects your forward rebooking revenue ● One mention. No retainer. No commitment. ● AI-powered. Exhibition-native. Built by Creation. ● Turn exhibitor ROI into your biggest retention tool ● The show that gives more gets booked again

of exhibition leads never get followed up.

Source: The Marketing Donut

Your exhibitors are leaving ROI on the floor. And questioning whether the show was worth it.

The average exhibitor spends £8–25k on a stand. When leads don't get followed up, that investment feels wasted — not because your show failed, but because the process after the show did. The rebooking conversation starts the moment the doors close. Are you set up to win it?

Great stand

No follow-up

Cold leads

ROI questioned

No rebook

The Tool

Leadflow™ — no lead left behind.

An AI-powered exhibition follow-up platform built by Creation. — the exhibition specialists. It turns every stand conversation into a conversion opportunity. Co-branded with your show. Free to your exhibitors for 3 months.

001

Instant capture

Snap a business card. Lead captured in seconds, while the conversation is still fresh. No manual entry. No delay. No leads lost to a trouser pocket.

002

AI-personalised outreach

Every follow-up enriched by AI. Relevant, considered, never templated. The kind of message that gets a reply — because it sounds like a human wrote it.

003

Auto-syncs to CRM

Clean CRM entries. Instantly. No manual data entry, no delays, no missed leads sitting in a notebook on someone's desk three weeks after the show.

004

Multi-channel sequences

Automated follow-up across LinkedIn, email and WhatsApp — until they respond. Built-in persistence without the awkwardness. Convert the stand into pipeline.

The Partnership

A tool your exhibitors will genuinely thank you for.

We white-label Leadflow™ with your show's branding alongside Creation. — at no cost to you. Every new exhibitor gets it free for 3 months. You deliver something useful at exactly the moment they need it most. The credit goes to your show.

For your exhibitors

Better ROI. A reason to rebook.

Exhibitors who convert leads justify their spend. Exhibitors who justify their spend come back. Leadflow™ starts that cycle — under your show's brand.

For your show

A branded product. Zero cost.

A co-branded tech product you can offer exhibitors at no cost to you. A meaningful difference between your show and every other show competing for the same budgets.

For your revenue

Forward rebooking. Protected.

Rebooking rate is the health metric of any live event business. Exhibitors who prove ROI rebook. This is the most direct lever you don't currently have.

The Exchange

One email. One mention. A permanent competitive edge.

In exchange for co-branding Leadflow™ and offering it to your exhibitors, we ask for exactly one thing — a recommendation in your booking confirmation email. Below is the complete deal, in full.

You give

✓

Co-brand Leadflow™ — your show's logo alongside Creation. on the platform your exhibitors use.

✓

Offer it free to every new exhibitor for their first 3 months. No cost to you.

✓

A single line in your booking confirmation email — recommending Creation. as your preferred stand partner.

That's it. The entire ask. One line, in one email, sent once per exhibitor.

You get

A co-branded technology product you can promote to every exhibitor, permanently, for free.

Exhibitors who follow up better, convert more, and prove their ROI — making your show easier to justify next year.

A genuine differentiator from every other show competing for the same exhibitor budgets.

No retainer. No ongoing commitment. No fee. A real partnership with a real commercial upside for your rebooking rate.

About Us

We know what happens on the stand.

Creation. is a mid-to-premium exhibition stand design and build company. We built Leadflow™ because we've seen what happens when great stands don't convert — and we got tired of watching exhibitors write off their investment. We're not a generic tech company. We're exhibition specialists who built a tool to solve a problem we see every single day.

500+ stands delivered Across 50 countries Est. 2017

Get in touch

Let's talk.

If you run a show and want your exhibitors to get more from it — we'd love to show you how this works in practice. No sales call. Just a conversation.

Get in touch +